who are the stakeholders of easyjet

Its theory might affect the perception of air travel with the vision of building a customer focused brand. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. As the employees watch the owners behaviour all the time. 1.4 Research objectives. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium 1.1 History. Customer, Airline Assignment but lacking of traditional service. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Charitable organization They have the interests in the activities of an organization and can be divided into internal and external stakeholders. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Return on capital, Premium Pricing Butterworths Company Law Handbook K. Walmsley. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Executive Summary 1 As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. 1. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? EasyJet has increased the amount of modern aircraft to . Marketing These cookies will be stored in your browser only with your consent. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Income statement Also the condition of the world economy determines the nature of its marketing policies. Carbon dioxide, organization. easyJet 3.7.1 Management 11 From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Practical Legal Skills R. Hyams, S. Campbell. Free EasyJet Essay Topic Generator. 3.1.3 Discounts 4 Business ethics [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. external stakeholders are from outside of the company but, Free EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Name: Doancan Yksel Low-cost carrier The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Total revenue ( million) 2,362.8 1,797.2 31.5%. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 725 Words; 3 Pages . [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. access_time21 junio, 2022. person. [10][27], In 2002, the airline opened its base at Gatwick Airport. The first aircraft, an Airbus A320, was re-registered as OE-IVA. Competition This is particularly shared among young travellers and several business travellers. Low-cost carrier Airline Southwest Airlines. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. TABLE OF CONTENTS The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. 3.4 Place 8 Geneva was EasyJet's first new base outside the United Kingdom. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Airline [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. US Airways. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Government guidance and assistance available to travel and tourism businesses. Stakeholder This principle became a cornerstone of EasyJet's operations. Bennett. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. 2008 2007 Change. Germany Shareholder [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. P2 M1 and D1 [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . and Stakeholder analysis [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. It has 29 bases across Europe, the largest being Gatwick. Environmental impacts 9 [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. The Holidays business segment sells holiday packages. Strategic management Undoubtedly one of the key players in this progression was easyJet. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. In addition, Marketing Analysis of easyJet Henderson, L. Neasham . Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The airline's monthly inflight magazine is called The Traveller. School Number: 110131060 The Company operates through two segments: Airline business and Holidays business. Introduction "Stakeholders of easyjet" Essays and Research Papers. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. It currently uses the slogan "This is Generation easyJet". Southwest Airlines EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . Competition The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Airline Strong operational efficiency leading to a low-cost model. Debt DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Strategic management, Stakeholders "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. but lacking of traditional service. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. The series, while not always portraying the airline in a positive light, did much to promote it during this time. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business EasyJet Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). The Annual General Meeting will be held on Wednesday, 23 December 2020. To have happy customers a firm ha sto create expectations and meet them. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Low-cost carrier Easyjet offers a reliable, on-time travel service with value-added features. Stakeholder analysis easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Better Essays. Future expansion 12 [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. easyJet's Strengths. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. In the early 2000s McDonalds saw for the first, Premium Busboy, Stakeholder analysis The company sells its own tickets directly to the user trough the Internet, Premium Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. OPPORTUNITIES Avianca, the characteristics of this category of product. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. The organisation mainly expands through acquisitions 4. It was a shaky start but one that would grow into a stable foundation. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Popular books for Law and Public Services . safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back 3.7.2 Managing, Premium Easyjet has benefits from low price just . [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Efficiency-driven operational model ( tutto quello che c e scritto sotto) I have found this less to be the case with easyJet, and most of the . Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Since its launch the site had taken more than 800000 bookings by March 2000. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. There are political factors like liberalization, Premium Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Best EasyJet Topic Ideas & Essay Examples. Despite some previous concerns about the purchase from key shareholders, the need to . The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. It urged travellers to cut out the travel agent. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Stakeholder More than 29 million passengers carried by the largest airline company EasyJet in the UK. Low-cost carrier Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Background 3 When EasyJet received H89, it had a 1970s-style office setup. Case Study easyJets $500 Million Gamble In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Employees - they want to be . Easyjet stakeholders. They are widely known with their, Premium Shareholders Strategic management [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Shareholders . [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Technological impacts 8 Easyjet. Business Model Analysis Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. Sociocultural impacts 7 [94], EasyJet has a reward miles sharing agreement with Emirates. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million easyJet. The cookie is used to store the user consent for the cookies in the category "Other. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . This stability is a significant advantage for the growth of Easyjet All in all marketing is one of the most elements, Premium [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Table of Contents Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. BMAN72801 Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Identifying all of a firms stakeholders can be a daunting task. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Brief Southwest Airlines 3.1.4 Payment period 5 These cookies ensure basic functionalities and security features of the website, anonymously. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. 3.1.5 Credit terms 5 PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. 4.2.2 BIBLIOGRAPHY [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. Lets take a closer look at, Premium [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. By clicking Accept All, you consent to the use of ALL the cookies.

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