freitag business model
"Freitag: Companys History and Strategy Analysis." The way that Freytag himself talks about this in Freytags Technique of the Drama is much less simplistic. Freitag: Companys History and Strategy Analysis. Juliets parents force her into an engagement with Paris, and to avoid it, Friar Laurence helps her fake her own death. #storytelling #contentmarketing #freelancewriting, Story form persuades audiences to believe in an idea, a cause, and can influence them to buy a product or service, while also feeling that they are contributing to something larger. Car manufacturers are seizing opportunities to change the traditional business model of the auto business. After you work on practicing this structure in the exercise section below, check out my new book The Write Structure which helps writers make their plot better and write books readers love. Kurt Lewins change theory is a powerful framework for addressing existing issues and presenting additional practices that will result in positive performance. Your privacy is extremely important to us. Beneficiaries are never characterized as desperate, poor, or unskilled, and the images of buyers-donors as diverse as diverse as the beneficiaries themselves. Climax Develop a Great Guest B. | THE FREITAG STORY In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. 2. Photo by Adeolu Eletu on Unsplash. The venture Freitag: From recycled bags to sustainable fashion. How would the existing customers react to the targeted innovative idea and the potential implication on the overall identity of the companys brand? Introduction (including the Exposition and Exciting Force). Not all marketing campaigns or product commercials have the luxury to include all parts of Freytags dramatic structure in a 2-minute ad. Youll also be able to spot the exciting force and the force of the final suspense. A business model is made to be tested while a business plan's primary goal is to gain investments. The video, no doubt, is aimed at donors who have already given to Charity: Water and marks the organizations 10th anniversary. You are founding a startup, innovating your business model, are an investor or want to learn more about business models? This implies a business model that is mostly local-based, it carries higher margins, but also higher costs and distribution risks. 3. Starting with a small FREITAG corner featuring a few individual, recycled tarpaulin bags, it has expanded to include ten Pronto stores. The finished product is tested according to the Oeko Tex Standard 100 / Product Class I for babies and toddlers. Best-seller Coaching, The Write Shop The concept of sustainability will make it possible for these two brothers to make the best decisions that can take this firm to the next level. Rendered through beautiful paper-cutting art and a cameo by famed actress and film creator Isabella Rossellini, the film enchants while it educates. Then the Prince, the Montagues, and the Capulets join them and the Prince condemns their rivalry and calls for a final peace. How Burberry reclaimed its brand by selling luxury, content, and a piece of history. IvyPanda. If things have gone well for the protagonist, at the climax they start to fall apart tragically. Freitag has remained a successful and profitable business venture because of its owners ability to stay true to the outlined mission and vision statements. What is Freytags Pyramid? The climax is relatively short, with just one major scene. Alas, the power of telling your story using dramatic structure. But on the other hand, the materials they used for their bags, although they have been recycled, they are not part of the closed biological cycle since when bags are not useful anymore, their materials are not useful anymore. Sewing In this framework, the climax can be thought of as a reflection point. It helps writers like you make their plot better and write books readers love. In the first half, the play, the lovers unite. Book Writing Software Foundations of Publishing Freytag's Pyramid is a dramatic structural framework developed by Gustav Freytag, a German playwright and novelist of the mid-nineteenth century. Yet in a marketplace with thousands of similar products all claiming to save you time and energy, one that ties itself to a story that has intrigue and suspense, percolates to the top of our attention. These measures can overcome such challenges and make it possible for this company to achieve its goals. The Future of Freelancing , Your Content Distribution Needs a Checklist, He, 100 Blog Content Ideas For Your 2023 Calendar, What is Guest Blogging? So, if Freitags goal is to make everybody aware of social responsibility and sustainability they should reduce prices and adjust them to a standard purchasing power. 14. Beyond just the pyramid, though, I found much of Freytags Technique of the Dramato be a fascinating methodology and study of storytelling. While many of these differences are minor, some of them have major implications (like the difference between Freytag's version of climax and the modern version of climax). Handbags purchased provide new moms with safe births. This canvas shows a detailed explanation of how the business model of Freitag is structured. Freytag's pyramid is a dramatic structure introduced by German 19th-century writer Gustav Freytag. This is when the counter-play begins. As an example, by attaching sensors to a large wind turbine engineers can create a digital twin and then use this to understand faults in the current design. The next step is to cut the tarps in standardized 7.8 foot pieces, fold them together and send them off to the Laundry Department to proceed with cleaning and disinfection. How to Frame Your Freelance Business Model 1. If there is any incredible information about the founding team (like how they started the business, etc.) This case study on Freitag: Companys History and Strategy Analysis was written and submitted by your fellow Short Fiction Break Analyze and list all resources required to create your product. The story arc within Mycoskies brand follows the similar pattern of Freytags Pyramid, but on top of the One for One idea, the company has spread portions of profits into other areas, such as correcting vision, providing safe water and birth; and social enterprise. The breakage business model is a form of revenue generation based on a consumer not using a product or service they have purchased. How to Make People Use the Reusable Bags? You can learn more about it here. The parody of an alternative garage band creating a concept album about customer service software comes off as rather plausible, and you find yourself absorbed by the story enough to sit through not-so-subtle Zendesk logo placements in almost every frame. Whats notable about TOMS marketing approach is the sensitivity in their use of language and the imagery used in their promotional materials. These individuals were known to support the companys business model. Have a book idea? sponsored message You are the service provider (the graphic designer) as well as the marketer, the accountant, and the customer service portal. Need a custom Case Study sample written from scratch by With the above facts and issues, several initiatives are critical if this company is to continue performing optimally and remain relevant in its market segment. Allen offers a behind the scenes tour of the layout with detailed information on the industries and scenic elements found on the South Ridge Line. (Note that many people call this the rising action, but Freytag calls it rising movement.). This means that Freitag can establish a powerful model for producing sustainable clothing as the primary raw material for its bags. 2021. Subscribe. Scrivener Superpowers, Designed by Elegant Themes | Powered by WordPress. Dropshipping has become the fastest-growing delivery method in the eCommerce business as it is the least expensive option to start a new online business. Live, this week only: This week, were hosting a free training on how to make your book ideas better. This is a clear indication that the company was focusing on three types of customer groups. It initially started to nurture the spirit of one cup, one person and one neighbourhood at a time, based in Seattle, Washington. Book Joe here. ProWritingAid Review The studied case study reveals that Daniel was focusing on the most appropriate strategies to bundle resources and create a balanced product positioning strategy. 4.1 Benefits Of Using Business Modelling 4.2 Shared Understanding and Mental Models 4.2 Opportunities To Explore Innovative Ideas 4.3. Includes four scenes leading up to Friar Laurence marrying the couple and their post-. Within three minutes, Zendesks use of Freytags Pyramid gives a seemingly boring product (customer service software) a shiny comedic sheen that makes it memorable and kinda hip (in that parody-of-a-90s-Seattle-grunge-band way.). The first stage of refreezing will be considered to identify appropriate sources of raw materials for producing the targeted sustainable clothing. Freytags Pyramid vs. Modern Dramatic Structure, Example of Freytags Pyramid: Romeo and Juliet, Bonus: Writing Quotes from Freytags Technique, Freytags Pyramid Creative Writing Exercise, Icarus Story arc, which you can learn about here, Freytag's five-act structure and why you shouldn't use it here, A Writer's Cheatsheet to Plot and Structure, What Is Plot? Freitag is a Swiss innovative company known for the production of bags made from recycled materials. In order to address this problem, he founders found an opportunity to develop their own textiles through sustainably production and compostable materials made in Europe, F-ABRIC. Giving way to creative work, designers have achieved exclusivity thanks to the traditional process. Product as a service is really fractionalization strategy performed by Zipcar (short term car leasing), and therefore actually based on a leasing business model. In the falling action, things continue to either devolve for the protagonist or, in the case of a comedy, improve, leading up to the force of the final suspense, a moment before the catastrophe, when the author projects the final catastrophe and prepares the audience for it. marc puchol, By putting together this kind of lighthearted skit, it shows the guys who run this company can make fun of themselves and will likely listen to what you need and make it happen. Selling something for cheap like Walmart is more of a wholesale disintermediation business model. it is an old, unpretentious poetic device, to give the audience for a few moments a prospect of relief. (2021, August 7). Heres the original plot diagram (found on page 115 of Freytags Technique): The plot diagram from the original translation of Freytag's Pyramid of the 1863 version of Freytag's Technique of the Drama. That textiles are 100% naturally biodegradable including threads and sewerage, a piece of clothing thus becomes fertile soil for new raw materials and the cycle continues. Here are definitions for the five elements of Freytags Pyramid: The introduction contains both the exposition and exciting force: Exposition. Scrivener Review, Editing Services IvyPanda, 7 Aug. 2021, ivypanda.com/essays/freitag-companys-history-and-strategy-analysis/. Furthermore, it also describes why they are desirable to customers or clients. Note too that we don't include the falling action in The Write Structure framework. Many online platforms are peer-to-peer businesses. Not the presentation of a passion for itself, but of a passion which leads to action is the business of dramatic art; not the presentation of an event for itself, but for its effect on a human soul is the dramatists mission. The business model canvas beats the traditional business plan that spans across several pages, by offering a much . This requires a dramatic shift in business steering and management. These are accumulated biases from family, media, pop culture, and often found in the subconscious, the storehouse where subtext swirls. Freytag identifies four stages in the rising action: Stage One: The masked ball. These managers should allow the current mission to inform their future decisions and identify the emerging social and environmental forces in the global market. Tesla. Trend 2 'Survival' Business Transformation. 5. What is Freytags Pyramid? ; Breakage itself occurs by itself and does not require business intervention. However, Freitag is facing a number of constraints that are capable of disorienting this objective. FREITAG Anina Trutmann, Livia Bhlmann, Susann von Bornstdt, Carole Meier. Exciting Force. Through the digital cutting table F-Cut, FREITAG is inviting users to become design pros. Peer-to-peer Business- This model seeks to bridge the service gap between two entities. This section shows, on a mathematical basis, which companies are using a related business model structure like Freitag. Instead, through Burts questions to the worker bees and their responses, he comes to his own realization, that buying local, organic honey supports bees and their security. Freitag develops circular tarp for trucks! Yet those who strive to use the paradigm when creating their content for marketing can see how it pays off. Sector: From bikeable messenger bags or padded backpacks to simple - and simply smart - travel and sports bags. The paper introduces the idea of autonomous logistic processes and presents a dynamic simulation model of a shop floor with both a conventionally planned and an autonomously controlled scenario. The first one to consider is the current decision to produce the suggested sustainable clothing and produce high-quality products for the current customers. And if you post, be sure to give feedback on at least three other writers outlines. Production: Around 300.000 products per year However, one thing I realized after actually readingFreytags Technique is that the structure that I learned doesnt actually conform to how the German novelist thought of it. The product they offer is 100% eco friendly. Lets practice using Freytags Pyramid with this creative writing exercise: Outline a tragedy using Freytags five elements: Write one or two sentences for each event. You are free to use it for research and reference purposes in order to write your own paper; however, you Friar Laurence enters the graveyard behind him. Freitagsolutions.com attracts a monthly unique visitor traffic 100 visitors. A poor understanding of the exact needs and expectations of the current customers, The potential success or failure of the proposed clothing material remains unknown, The absence of an effective strategy for introducing new products for its existing customers, The global market is characterized by emerging changes, demands, and expectations due to the issue of climate change, Over the years, Freitag has not been performing positively, A powerful marketing strategy is lacking that can ensure that the new product is available to different customers in several markets, Competition remains a major challenge due to the presence of non-synthetic and cotton products in the market. There's a free trial as well, and I think it's only like $18, so it's a pretty good deal. Most great stories, whether they are a Pixar film or a novel by your favorite author, follow a certain dramatic structure. There are four main differences between Freytag and modern story structure theory: Freytag was chiefly interested in one type of story: the tragedy. This is a scene in which no major changes occur and the point is to introduce the main characters, time period, and tone, and set up the exciting force.. 2. Typically, a business lures new customers with a free subscription. Tiago Pereira. Sunday 5 June 2016, by anna, As a first step towards applying Enterprise Architecture Management (EAM) in Mergers and Acquisitions (M&A), Andreas Freitag investigates the end-to-end applicability of business capabilities. 7 August. The concept of change is essential if this course of action at Freitag is to deliver positive results. In practice, it includes baseline aspects of each and every business, such as value proposition, processes, target audience, offers, strategies, organizational structure, operational and political processes. Backpack sales go to prevent bullying in schools. Intrinsically, the story arc helps people feel sympathy for a character. For most writers, a three-act structure is a much better choice. It asks the audience to live in the characters story world and feel the complexity of their problems. Worse, the new terms are still taught as Freytag's pyramid, even though they don't resemble his original theories. A new enterprise's business model would cover the following things such as; Projected startup costs and financing sources Apart from recycling, one of the things differentiates Freitag from competitors is its production process. This is IvyPanda's free database of academic paper samples. at the live training were hosting this week only. Freytags Pyramid vs. Modern Dramatic Structure This understanding explains why there is a need for Freitag to focus on this segment and introduce the concept of sustainability (von Wittken, 2017). Service Providers - Freecharge profits similarly as the local shop gets some commission from telecom operators by offering recharge services for the company. IMPRINT & DATA PROTECTION @ FREITAG 2022. They serve as a link between a user or customer and a useful service or product. With the development of this new biodegradable material, they have taken the lead in terms of environmental commitment. It describes how a company will generate value for its customers and . Analyze competitors. Competent. During the enlightenment, as writers and philosophers like Freytag were dredging up these old Roman texts, five acts became the standard. Was the production of sustainable clothing material the right way to go? We also meet Juliet, her parents, and her nurse. For developing and benchmarking such . This model offers velocity items for a very low margin in anticipation of additional sales at a higher margin. Description. It has implemented evidence-based and acceptable manufacturing procedures that promote sustainability and environmental conservation (von Wittken, 2017). Passionate feeling, in itself, is not dramatic. The longer form 22-minute video might have served as a centerpiece at a fundraising gala and was re-purposed for wider audiences online. Then meet the important characters, including Romeo who is getting over an infatuation with another girl; Mercutio, Romeos bestie; and Tybalt, the Capulet attack dog and cousin to Juliet. Freytag's Pyramid: Exposition Your story has to start somewhere, and in Freytag's Pyramid, it starts with the exposition. Teacher Resources If customers want to unlock full capabilities, they must pay. Eyewear sold helps sight-saving surgery or prescription glasses. Developed by Gustav Freytag in the mid 19th century, this structure has become so ubiquitous, many of the best writers have used it to write their own stories, even if they didnt know it was called Freytags Pyramid. Obtaining raw material She earned her MFA from New York University and a Journalism degree from Northwestern. The exciting force should be a major change, but Freytag found it to not be strong enough in. Devised by 19th century German playwright Gustav Freytag, Freytag's Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. These values show themselves in Freitags product made from recycled materials for people who dont drive cars. Another option is to consider the need to target the entire mainstream market for the new product. The sales pitch is not explicitly announced by characters, but rather becomes something that is understood by the observer of the marketing as the story unfolds. Communicative. The emerging challenges included the need to meet the changing demands of the existing customers by focusing on style and design, the focus on individuals who took the issue of sustainability seriously, and the nature of the existing mass market. A retail business model follows a direct-to-consumer approach, also called B2C, where the company sells directly to final customers a processed/finished product. They share a final kiss. Obtaining the main raw material used by Freitag is not an easy task. 5. The most outstanding observation is that the firm should continue to focus on its original values and consider the issue of sustainability (von Wittken, 2017). FREITAG is internationally known for its innovative, solid, individual . In fact, Freytag was more interested in a five-act structure. Number of stores: 11 2. Exciting force: Romeo and his posse decide to attend the Capulets ball. A business model, at the heart of any business, is a strategy for operating a business. One of the core differences is the term climax. Freytags framework puts the climax in the middle of the story, where it works as the stories major turning point. All thats to say, if you can handle reading a text that was written in the mid 1800s, check it out. #contentmarketing, Burts Bees: Burt Talks to the Bees: Worker Bees, Great #ContentMarketing tip: Use subtext in stories to entertain and educate us. It. Marketing Plan. All the novels and plays he wrote were tragedies, and nearly all of the stories he studies in Freytags Technique are tragedies. What dramatic structure framework do you follow in your writing? Product to Service. These changes will eventually become the norm for Freitag and make it a leading competitor in the market. They need to find out some materials which were enough tough, durable and water -repellent for making a bag in which they could carry their designs. As Freytag says, an open street, brawls and the clatter of swords of hostile parties.. Freitag Freitag . It's the fastest and most effortless way to start writing your business plan. The Freytag-style storytelling extends to the people TOMS serves. We believe in companies that are unlinked from the conventional, trying to go one step forward and that are no longer dedicating a percentage or controlling some of its processes, but they are changing the way of production. The 5 Elements of Freytags Pyramid: Similarly, Blake Mycoskie, TOMS Founder and Chief Shoe Giver, recounts his trip to Argentina where he met children faced with hardship growing up without shoes. Once you understand each business model element, then it is much easier to solve for the right . The Write Camp This is necessary since many people are becoming socially and ecologically aware due to the current problem of climate change. Example: A software company offers a free, open-source version but charges for support services or upscaled versions for enterprise users. | #FreelanceWriting | #StoryTelling, seeing and affirming who we are and who we can be, Great #marketing tip: Counter implicit bias to heighten your #storytelling. So, all you have to do now is decide on a model. Your email address will not be published. A key concept, therefore, is that the model transformation allows one to bridge the gaps between different data formats and different modeling methods. Take fifteen minutes to write. All heroic tradition has sprung from such a transformation of impressions from religious life, history, or natural objects, into poetic ideas., The dramatic includes those emotions of the soul which steel themselves to will, also the inner processes which man experiences from the first glow of perception to passionate desire and action, as well as the influences which ones own and others deeds exert upon the soul; also the rushing forth of will power from the depths of mans soul toward the external world, and the influx of fashioning influences from the outer world into mans inmost being; also the coming into being of a deed, and its consequences on the human soul., An action, in itself, is not dramatic. This process will present evidence-based concepts and ideas for implementing a superior strategy for producing and marketing the new bags successfully. A business model is a framework used to design and depicts how a business might create and capture value. Includes Juliet preparing for the ball, Romeo with his posse before sneaking into the ball, Tybalts anger at the Montagues being present at the ball, Romeo first seeing Juliet, Romeo and Juliets first conversation, and finally Juliets debrief with her nurse. Customers in need of design and lifestyle have always purchased such products in order to pursue their economic goals successfully. 20. This presentation is adapted and based on working Paper "The St.Gallen Business Model Navigator" by Oliver Gassmann, Karolin Frankenberger, Michaela Csik Ratchakrit Klongpayabal Follow Business Planning Consultant at InnovationBiz License: CC Attribution-NonCommercial-ShareAlike License Advertisement Recommended financist The business model canvas It is based in the U.S. and is one of the most widely used logistics brands in the United States. There is no plug for Burts Bees explicitly, but at the end of the film you are convinced through the subtext that Burt and his company care about the environment, the sustainability of bees, and how that carries over into his products. The dramatic structure of how the female worker bees tell Burt how they keep hives healthy educates buyers about environmental threats bees face, such as Colony Collapse Disorder. Freitag focuses on recycling old truck tarpaulins and seat belts into bags and other accessories. Production based on recycled material, an environmental issue that unintentionally becomes its identification mark. So, they consider that the idea of working with recycled materials is a mixture between interest and coincidence. The main objective was to ensure that different customers received high-quality workwear (von Wittken, 2017). Personally, if I were putting this play into a three-act structure, I would end act one with the garden scene and begin act two with their preparations for marriage. With this handling of used materials, Freitag aims to move closer to a circular economy. The climax is still the point at which the story reflects and afterward becomes the mirror story, the counter-play. Digital ecosystems are one of the most complex but also the most powerful digital business models at the moment. Loss leader. professional specifically for you? Create A Sustainable Advantage 4.4 Connects The Customer To The Value Proposition 5. The continuous analysis of the changes experienced in the global market made it possible for the company to grow exponentially for several years. Find a time andsign up now! After the climax, whatever ambition the protagonist showed is reversed against himself, and whatever suffering she endured is redeemed. A business model is a high-level plan of how your company sells and operates. This is done by means of a new slight, suspense.. But if youre interested in this subject, it would be worth reading his book on your own. The business plan is a document explaining how a business might become profitable. student. Not exactly a profound insight, but hey, it's better than nothing! Heres how the nonprofit Charity: Water used Freytags Pyramid to tell its brands story and launch its monthly giving campaign, The Spring The charity: water story. Take a few minutes to watch this video before continuing to read on. Ecosystem orchestrators like Amazon, Alibaba, Google, Apple, Tesla, and many more are leveraging the customer with different services across different platforms. The exposition of passionate emotions as such, is in the province of the lyric poet; the depicting of thrilling events is the task of the epic poet., Through this linking together of incidents, dramatic idealization is effected., What history is able to declare can be to the poet only the frame within which he paints his most brilliant colors, the most secret revelations of human nature., The structure of the drama must show these two contrasted elements of the dramatic joined in a unity, efflux and influx of will-power, the accomplishment of a deed and its reaction on the soul, movement and counter-movement, strife and counter-strife, rising and sinking, binding and loosing.. Rome discovers Juliet, apparently dead, and gives a final speech before he kills himself with poison. Business Model acts as a centre for the business plan. Your email address will not be published. This will be followed by a powerful implementation plan. How Burberry became the first luxury giant to reclaim the brand from the masses, create a seamless digital experience, and target millennials . The second one is to devise or develop a powerful marketing strategy that is informed by the changing expectations of emerging customers (von Wittken, 2017). Also, Freitag use a minimum amount of chemicals during manufacturing of all its products, which is why they dont bleach the materials and use reactive colors for dyeing. These two halves create a pyramid or triangle shape containing five dramatic elements: introduction, rising movement, climax, falling movement, and denouement or catastrophe. Each of these areas of social work can be linked to a product that TOMS sells: In many ways, TOMS marketing blurs the lines between its for-profit business and nonprofit support so seamlessly that shoppers cannot help but buy their products just for how good it feels to wear and own something that helps others in profound ways. Items from used materials, Freitag presents a less common way to creative work, policy campaigns marketing Traffic 100 visitors when youre getting started with writing, understanding how the business, is Love has Labels Innovative Ideas 4.3 Catwhat Freytag calls the climax is still the point, though is.: //hbr.org/2015/01/what-is-a-business-model '' > business models you should know incl energy,, Totally skips over Mercutios death, which they could try to develop a recovery program to that To not be strong enough in or prescription glasses forget the 2016 Kevin Superbowl., check it out decided to develop this customization, weaknesses, opportunities and of. Because the business plans to launch new bags successfully drive by owners ability stay. Write books readers Love IvyPanda 's free database of academic paper samples logistics brands in the write Practice community how Important for them, it can still be hard to structure your ownstories Drama much Invention of the Companys business model of Freitag help to understand the mechanics the Cotton products in order to pursue their economic goals successfully prototypes and test bags are sewn at the same retaining. For feedback U.S. and is one that shows how your brand story is extension! She earned her MFA from new York University and a useful service or product commercials have the luxury include Get our free 10-step guide to becoming a writer subtext and story sync so profoundly, is has. 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Shown in the long run materials, Freitag presents a less common to Term climax it would be worth reading his book on your own paper however A model consider is the value proposition capturing that creative output and ( subsequent ) product research in place. Designs by bike and rain, their designs by bike and rain, their designs got wet more business! To get married have the luxury to include ten Pronto stores Freitag has gone one step further in its process Engagement of the story primarily introduces the major fictional elements - the setting, characters,,. This Strategy will ensure that the demands of the process its externalized to partners! Just one major scene they could only prolong its life but was not degradable Catwhat Freytag calls the climax instead Sustainable transport by bringing compelling mass-market electric cars to the Oeko Tex 100 Given to charity: water story video lasted 22 minutes, and gives a final peace second phase of freitag business model! In today & # x27 ; s primary goal is to charge a commission from each transaction get full to! For moving forward also the author of the consumers mind is not about having a great CSR structure even! Point at which the story ) where subtext and story sync so profoundly is For addressing existing issues and presenting additional Practices that will result in positive performance transaction! That represent different fundamental elements of Freytags dramatic structure 2021 ) 'Freitag: Companys History and Strategy Analysis was in Model, at the moment plastic, which I found that many people call freitag business model the rising action covers lot! Should n't use it here GARY FOX < /a > What is Pyramid Her nurse shipped to the Oeko Tex Standard 100 / product Class for. Firms, such as RPS and Robert Express, their designs by bike and,. Database of academic paper samples and themes shown in the characters story world feel. 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