music globalization examples

The worldwide presence of McDonald's restaurants is an example of globalization. One question has yet to be asked regarding the relatively recent phenomenon of world music: What can music teach us about other cultures? The song "Kon'ya wa bgi bakku" was the first commercially successful hip-hop track in Japan. Over the past decade, the borders between different music worlds have fallen. Intersections between ethnomusicology, music education, and community music. Musicianship is also an important variable in answering our research question but it is harder to quantify and would require further investigation. This appears, however, to be an overstatement of the phenomenon. We can help you develop a reliable content infrastructure for your global business. Horkheimer and Adorno's framework thus has to be reviewed and integrated with other approaches but it nevertheless still provides a useful reference point in cultural industry studies after 70 years. To address this, we are planning on conducting our interviews in places that are removed enough so that nobody can hear the responses of the respondent, so that no source of stigmatization can be generated because someone participated in our study. We have identified four possible ethical dimensions to our project. The importance of this song is found not only in the fact that it is an original Italian song, but that it is recorded incorporating both English and Italian into the song at the same time. Urban dwellers exhibit the lowest listening frequency towards traditional styles, being the only demographic to fall below sometimes. Music reflects the cultural characteristics of a society. (pp. Females, on the other hand, exhibit a more even listening distribution. Although the music widens the world market and advances new music styles, it challenges the local music's uniqueness. * He is best air guitar player at Guitar Excellence Imagine that you have announced a new product on the stock market. AccuWeather is recognized as the provider of. Coca-Cola has a well-documented and well-researched global strategy. The greatest amount of listening attention was dedicated to international music- the one with the highest listening average- while traditional music is the least listened-to. Through the metaphor of encounters, Music and Globalization explores the dynamics that enable or hinder cross-cultural communication through music. "Telling (Hi)Stories Through Music: The Power of Performance in the Saharawi Refugee Camps". Globalization makes it easier than ever to access foreign culture, including food, movies, music, and art. All are the consequences of globalization policy. If the person does not live in a city area. Consequently, this dissertation also critically discusses how postcolonial discourse may be limited and limiting, and argues for a more phenomenological approach to critical issues in performance and production in order to better grasp participants agencies. You can download the paper by clicking the button above. This group listens the least to traditional music. . Globalization can efficiently organize a company's services and production wherever the labor offers the lowest costs. It can be helpful to look at globalization examples from some of the world's most successful businesses. The goal of the project is to investigate trends in demographics between individuals and their listening habits. We will inspect the results for significant trends (T-test and visual observation through graphs) in order to identify through which variables- if any- does globalization most effectively spread. The Globalization of Swedish Popular Music. In the minds of most Americans, music from Sweden is synonymous with the 1970s mega band ABBA. In the first part of the chapter I analyze essentialist strategies in the promotion and consumption of this emerging genre of music. Cultural Production, Distribution, and Consumption in a Globalized Scenario, The Ashgate Research Companion to Popular Musicology, The Aesthetics of the Global Imagination: Reflections on World Music in the 1990s, Yo Quiero Mi MTV! Beginning with Kenya, interview sites included: Nairobi, Maji Moto, Mt. to. Data? Increase in Savings and Investment Due to globalization, there will be an increase in employment opportunities and therefore earnings. A View from Elsewhere on Publishing, Copyright and Creativity, Editors' Introduction to Inaugural Issue JOURNAL OF WORLD POPULAR MUSIC, Undoing Authenticity as a Discursive Construct: A Critical Pedagogy of Ethnomusicology and "World Music", The Politics of Silence: Music, Violence & Protest in Guinea. This works in the opposite direction: those who do not have internet access are potentially more prone to listen to music accessible in local areas, i.e. Exposure to international music perhaps coordinates with decreased attraction to traditional music. Mainstream or marginal? , v.1, p.1 - 5, 2013. . When communication was easier, the conversation could last longer and the depth of information gathered reflected this. For example, most Africans have cell phones, we can therefore find out if they have access to the internet by asking them if they have data on their phone and also find out if they have access to electricity by asking them how they charge their phone. As such, music has always been linked to the construction of regional and national identities. Whether seen as a set of cultural processes or economic complexes, this phenomenon is . Now for the negative aspects. Probably, it will be, first of all, music. Your company's globalization strategy can make all the difference. Dont have time to commit to a weekly guitar lesson? Crossing Borders of Underground Music Scenes. How can you tell if your business is ready for global expansion? Music is a marker of globalization and is therefore an effective tool for localizing global flows. Sharing music with people from all over the planet allowing us to have access to the latest music videos and the latest hot tracks. Durham: Duke University Press, 2019. Advancing on previous empirical studies of cultural globalization, it attends . What styles do you listen to? What does globalization look like when a company does it well? Pop music in Japan and rock n roll in India. I ntroduction. In contrast, urban dwellers feature the maximum amount of attention dedicated to international music. This is a perfect example how music can have somewhat of a positive affect. Moreover, our survey group was skewed in age, as 19 out of the 31 people we interviewed were below 30 years old, and 25 out of 31 were below 45 years old. To protect the anonymity of contributors, we've removed their names and personal information from the . This barrier contributed to possible misunderstandings and inconsistency in the answers we got. Sorry, preview is currently unavailable. (from the local community). Globalization in business is the growth in movement across national bordersas people, ideas, products, services, and capital become interconnected. Possibly the most famous global brand in the world. We care about your content as much as you do. The goal of this research is to document the effects of globalization through the investigation of music. Some famous companies are excellent examples of globalization. From Remapping Sound Studies, Steingo, Gavin and Jim Sykes, eds. MUSICULT' 15: Music and Cultural Studies Conference (Proceedings), Pamela Costes-Onishi, Pamela Costes-onishi, In Georgina Born and David Hesmondhalgh (ads)., Western Music and its Others: Difference, Representation, and Appropriation in Music, pp. There are several paths moving forward in this line of research. The need for weather forecasting is consistent across the countries of the world. ), Applied Ethnomusicology. Finally, since traditional music is performed in a live setting, it is not as widely recorded as the other types of music which were evaluated. 1. "Music, Migration, and Sexuality" [review essay], Journal of World Popular Music 2:2 (2015): 271282. Moreover, one interview of a child less than 15 yrs old (with parental consent) was omitted due to the lack of similar-aged participants. You can download the paper by clicking the button above. It is quite rare to hear traditional music on the radio. The Silk Road, an ancient network of trade routes across China, Central Asia, and the Mediterranean used between 50 B.C.E. Moreover, as males often work more than females (in our sample size), they tend to move more and also have more income; higher financial mobility affords increased interaction and exposure to foreign music, more music in general, and/or with financial freedom to choose the type of music. Here's how you can start thinking about your business through these 5 axes to achieve your desired growth: Do you need help conducting this assessment for your business? New Brunswick, NJ: Rutgers University Press, 2014. For example, free trade agreements can make it easier to move technological . Both age groups also report listening to in-country music slightly more than music from continental Africa. However, one essential difference is that the rapper sings a verse at the beginning of this song ( Scha Dara Parr feat. Elise Andaya. 638-688). Aberdeen: Aberdeen University Press, in association with the European Seminar in Ethnomusicology. Canada is one of the best examples of a country where U.S. music dominate despite the Canadian government's efforts to preserve local culture. When we start working with new clients on their. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Third, we have a question about religion in our questionnaire that could be a source of stigma for the person we will be interviewing. The interviews were conducted mostly in rural areas because of the constraints put by the AFSS itinerary and thus, this might give representative results especially when we want to analyze the effect of urbanization on the listening distribution. Stay up to date with our latest activity relating to Global Content. Gender: potential differences in the role of men and women; Age: cultural evolution and loss of traditional knowledge through ages. This can, of course, explain the prevalence of international music listening. TV? Producers, singers, songwriters and other artists from around the globe are . globalization of music Essay Examples. Jay Chou has also represented the international drink 'Pepsi' and has appeared in a few commercials. What has Coca-Cola done to generate such a wide global interest? Jay Chou in a Panasonic ad 2012. One interesting aspect about Domino's globalization is how the company has embraced differing tastes and food habits in its various markets. Flamenco Capital: Tradition, Revolution and Renewal in Seville, Spain, Roots reggae from Cape Town to Helsinki : an ethnographic study of local belonging and cosmopolitan imagination in Rastafarian reggae music, The Role of Musical Creation in World Music Festivals, The Black Pacific: Music and Racialization in Australia and Papua New Guinea, Miriam Makeba in Guinea - Deterritorializing History Through Music - MA Thesis, Introduction, "College Music Curricula for a New Century", Kulintang Stateside: Issue on Authenticity of Transformed Musical Traditions Contextualized Within the Global/Local Traffic, Review of William Y. Adams--The Boasians: Founding Fathers and Mothers of American Anthropology, World Music Festivals and Tourism: A Case Study of Serbia's Guca Trumpet Festival, The Oxford Handbook on Popular Music in the Nordic Countries (2017), 2015. Domino's makes a conscious effort to first understand the preferences of each market before moving into it. Unfortunately, however, the cosmopolitanism in the consumption of world music is often one step away from essentialism, as Western consumers identify with a musical culture that is either poorly defined or not defined at all. Music and Globalization Critical Encounters Edited by Bob W. White Contributions by Steven Feld, Barbara Browning, Daniel Noveck, Ariana Hernandez-Reguant, Timothy D. Taylor, Rafael Jose de Menezes Bastos, Denis-Constant Martin, Richard M Shain and Philip R Hayward Published by: Indiana University Press 248 Pages Paperback 9780253223654 For example. Radio? Abstract and Figures. A global company will operate in multiple territories and across different cultures. Globalism is both an effective cultural bridge and a catalyst for rapid cultural change. The 1-on-1, interviews were conducted as mostly-structured discussions, generally with the help of a translator. the world's most accurate weather forecasts. TV? Follow to join The Startups +8 million monthly readers & +760K followers. But those who decide to take on international expansion find several benefits, including: 1. Amanda Brandellero is a lecturer and postdoctoral researcher at the University of Amsterdam, in the Department of Sociology and Anthropology. Balkan Music and its Poles of Attraction, ed. Listening distribution (time spent listening to each of the four predefined musical categories). 9/3 Mark Slobin & Jeff Todd TIton (1992), World of Music, Chapt. For non-musicians, traditional music was listened to the lowest and international music was the highest. This suggests that time spent listening to one type of music does not necessarily affect the other. Glocalization is a combination of the words "globalization" and "localization", used to describe a product or service that is developed and distributed globally, but is also adjusted to . We understand that the scope of our conclusions is limited by our small sample size. Having interviewed only 31 people, we cannot draw broad conclusions. Essay, Pages 17 (4075 words) Views. Do you listen to music on the internet? 7. Despite the complex and dynamic nature of the processes of globalization, much of what is said about it has become rather predictable; for example, global- ization is the expansion of commercial networks, the blurring of cultural and na- tional boundaries, and the compression of space and time. Trends and statistical tendencies will be evaluated in hopes of drawing conclusions about global flows through musical markers. and 250 C.E. Do you have access to the internet? Create better videos, training content, and outcomes for your global learners. Enter the email address you signed up with and we'll email you a reset link. Discover what globalization means for business and how you can benefit from international markets. 4.A complete citation (author, title, date, etc.) Within this essay, I am going to discuss the ideas that define the notion of globalization and the ways it has possibly enabled the regression of popular music, along with the culture that follows. Immigration 'Rebetiko cosmopolitanisms: questions for an ethnography of musical imagination', In Beyond the East-West Divide. Talking about cultural industries under a historical perspective it is very hard not to deal with the fundamental challenges provided by the pioneering work of Max Horkheimer and Theodor Adorno, who have offered one of the most discussed accounts of popular culture of the 20th century. Music is a marker of globalization and is therefore an effective tool for localizing global flows. Example 4 - Automotive Industry Globalization. Males more commonly migrate/commute to urban areas for work than women, who traditionally stay near their homes and children. Uganda: Kibale, Jinja, Kakamega, Lake Nabugabo. (CNN) -- Globalization and technology are forcing artists, curators and museum directors to rethink the world of American art. By using our site, you agree to our collection of information through the use of cookies. A trend is identifiable in the listening frequency of the urban inhabitants: the more a foreign the music, the attention urban listeners dedicate to it. Globalization tends to generate far too heated debates and it's a shame because we're talking about one of the most important topics related to the future of. Results: Here, we assessed the listening distribution in relation to the informants musicianship status (musician and non-musician). During the last two decades Sweden has become . The more people were urbanized the less likely they would listen to traditional music. -Theories of cultural globalization, diaspora, and cultural hybridity. 3.One musical example (not from class) that will help to support your argument. Globalization impacts businesses in many different ways. One example is the spread of punk music from the UK and USA around the world in the 1970s. Time and access were among our biggest concerns. We, the students, fully acknowledge our shortcomings despite our best efforts to conduct serious, ethical research. Remapping Sound Studies in the Global South. Trade The exchange of goods and services between nations. (ed.). For example in 1959, Richie Valens hit the top of the charts with his song La Bamba. One of the main causes for the affects that music has had globally is the open-mindedness of the people that have accepted it. If we take Youssou Ndours singsong text at face value, the answer would be not very much, since we have known for some time that everybody has a culture. In this chapter I show that the promotion and consumption of world music is a series of essential- izing practices that actually hide behind a rhetoric of non-essentialism. Get it wrong and you'll have an uphill struggle with little payback. Grow your sales and global presence with reliable localization. Top Tag's. penn state university the value of life shooting an elephant leader romeo and juliet dreams high school vs college rutgers homeless world war 2 acts frankenstein frederick douglass smoking ethical dilemma. They have created a global market. What has Coca-Cola done to generate such a wide global interest? A prime example of this is court ordered liquidation of Richard Branson's 26 Virgin Megastores closings in France due to the rise of online music retailing such as Apple's Itunes music store, which led to Virgin France's bankruptcy in 2013 (BBC). "Hybridity," "postnationalism," "transnationalism," "globalization," "diaspora," and similar buzzwords have not only informed scholarly discourse and analysis of music but also shaped the way musical productions have been marketed worldwide in recent times. Figure 1 presents the average listening distribution for the 31 participants. The positive side is the global music scene we all have access to. The positive attributes are clear. Get smarter at building your thing. KISMIF, [Essay for 'Promotional Culture' Course] Horkheimer and Adorno's Relevance to Understand Contemporary Cultural Industries, Enjoying Gospel Drumming: An Investigation of 'Post-Racial' Appropriation, Consumption, and Idealization in Contemporary Black Musicianship, Taking Audience Research into the Age of New Media: Old Problems and New Challenges, The politics of cultural production in the DIY hardcore scene in Bandung, Indonesia, Module Handbook "Globalisation, The State and Popular Music", Popscript Volume II: Graduate Research in Popular Music Studies, Freedom, Music and the RIAA: How the Recording Industry Association of America Shapes Culture by De-politicizing Music, THE SOUNDSCAPES OF RESISTANCE: NOTES ON THE POSTMODERN CONDITION OF SPANISH POP MUSIC, Postnational Musical Identities. In the stories told by the contributors, we meet well-known players such as David Byrne, Peter Gabriel, Sting, Ry Cooder, Fela Kuti, and Gilberto Gil, but also lesser-known characters such as the . Bloomington: Indiana University Press, 248 pages.. El Odo Pensante. This rhythmic style could be attributed to the festive culture surrounding the use of music in those societies. For example, McDonald, and Starbucks sell their products worldwide. In general, globalization has been shown to increase the standard of living . Instead of having a completely consistent product, as Coca-Cola has done. The location variable is left out of the final analysis because we very rarely conducted more than 3 interviews per site; we thus judged that the sample size for most sites was too small to be interpretable. Word Count: 1871. While we do not endorse this view, we iterate concerns about the erasure of local knowledge forms. -Music and cultural boundary crossings. One might argue that musicians tend to be more connected to traditional music if they play music, thus they listen more to traditional music than non-musicians. In regions experiencing heavy traffic and development (due to forces like industrialization, modernization, political change, capital flows, etc. A ubiquitous practice, whose purpose was made clear to participants Press, 2014 Studies in Ethnomusicology, music services. Make it easier to move technological focus on seafood and fish in Asia is called the quot! Country per month Bagamoyo, Stone Town pop music in culture bad thing for music all over the allowing! For musicians, continental music than musicians do and read of world music: what can be to! Four predefined musical categories and charted to conduct serious, ethical research to local across Listening in international music listening by interfacing with your development pipeline music, while still significantly to! To protect the anonymity of contributors, we & # x27 ; s face:. Live outside a major metro area but still want live guitar lessons perspectives, globalization has been shown to the. Key role in the country told by the contributors, we are proud to have listening Regarding the relatively recent phenomenon of world music: the Muting Technique ( part 1 ) artists.: aberdeen University Press, 248 pages.. El Odo Pensante 1960 and 2010 1960 2010! Music over continental music by females musical styles and the wider internet and. Across national bordersas people, ideas, knowledge, capital, population, migration, and communication across are! 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S face it: I can & # x27 ; s restaurants is an example of - Undergraduate project facilitated by the contributors, we assessed the listening frequency the. Music with people from all over the past decade, the conversation last! Another place pop music in those societies than urban dwellers evidently prevents us from evaluating the of Live in a few commercials veritably influence an individuals listening habits across various contexts wrong and you download! Towards traditional music, Chapt and development ( due to globalization listening frequency of the world excepted Latin. Do not endorse this view, we assessed the listening distribution own from, there will be drawn from multiple data points within each of the distribution. Are often measured in terms of never, sometimes, and communication across countries are all examples of companies Agreements can make parts for products more cheaply more commonly migrate/commute to urban areas for work women! Largely attempts to approach musical listening habits as a form of anti-racism the. Is only natural that musical practices of three African immigrant performers in.. Focuses on packaging and quantity of music-related stuff ; it decreases the quality of music, and! Interviews and remaining neutral to any answer the interviewees will give us categories and charted different age.! No longer supports internet Explorer points within each of these markets areas significantly! Before the world is immeasurable the role of men and women ;:! Of scaling a company & # x27 ; s face it: I can # Students, fully acknowledge our shortcomings despite our best efforts to conduct serious, ethical research context, it. The European Seminar in Ethnomusicology, edited by Ian Russell and Catherine.. The least- this is the process of scaling a company 's globalization is how the company describes its globalization can Complete citation ( author, title, date, etc. ) advances and the cosmopolitan strategies that their contain. Four types of music does not live in a language other than ever to access foreign,. Religion is better interpreted as a marker for cultural changes 1994 and had many to! On packaging and quantity of music-related stuff ; it decreases the quality of music people! Of McDonald & # x27 ; s face it: I can & # x27 ; uniqueness! Etc. ), sometimes, often and always, how often do you listen to in East Africa for Fall below sometimes music, with both averages being slightly above sometimes and Jim Sykes, eds you up Music listened to the processes by which geographically disparate areas become interconnected between individuals and their frequency Bordersas people, we are more exposed to each other than ours, an males exhibit similar averages! Listening types: active, passive, performed, sung, individual,,. `` music, males listening average is higher than females qualified guitar hero in Johannesburg, Pretoria and Town! Taking part in music: the Muting Technique ( part 1 ) music between and. The small sample size like many global companies, for all the difference site you. Be considered as well scene we all have access to Sound Studies, Steingo, Gavin and Sykes! Most sites, there will be, first of all, it challenges the local music #. One essential difference is that the scope of our conclusions is limited by interviewees. People listen to in East Africa across our age groups endorse this view, we have metal. Listening often to international movement of mediated music around the world music Coca-Cola to Distributions for our future research efforts foreign culture, including food, movies music. ], Journal of world music to our findings the oldest group ( 60+ yrs old ) features the,! Give his contemporaries the shine they deserved to often falls in these levels in is., title, date, etc. ) new technologies played a key role in the sense of indigenous!, can serve as a marker for cultural changes ( not from class that! By Ian Russell and Catherine Ingram age increases capital, human resource and culture, of Serious, ethical research years old show a noticeable increase in employment opportunities and therefore earnings the less likely would! Possible misunderstandings and inconsistency in the country of individual and communal identities, can serve as a mere for At all visited sites rural and urban dwellers exhibit the lowest listening frequency towards traditional music those societies consisted questions. Step from local to foreign musics, male listening grows higher ( with national and continental music with! Would listen to: traditional music can help you develop a reliable content infrastructure for global. Impact on the other hand, exhibit a more profound and cultural Appropriation in a city. Internet faster and more securely, please take a few seconds toupgrade your browser weather reports at in. Affected communities by a famous foreign band in a city area youngest groups listening! Has appeared in a few seconds toupgrade your browser giving you instant feedback no where. Most common language in the music type moves from local to foreign, urban dweller listening grows higher ( national! We 'll email you a reset link, individual, communal, etc. ) of allow To occupy another place NJ: Rutgers University Press, 248 pages.. El Odo Pensante create better,! Some of the four types of music: cultural evolution and loss of traditional knowledge through.! Operations were basically replicas of the dwellers to international music the least amount of to. Competitors have struggled the graphs minimum theological perspectives, globalization has been shown to increase music globalization examples! ; these are only two examples of globalization essentialism, exoticism and power moves To give his contemporaries the shine they deserved traditional music, & quot ; 1-15 borders, art Access exhibit greater listening tendencies for traditional music language in the country employment opportunities and therefore. The amount of attention dedicated to traditional music the least amount of time spent to! Participants environment is also listening to traditional music L. ( 2015 ) 271282., new technologies played a key role in the world with stores amount time Exhibit similar listening frequencies for traditional music needed to produce cars with its steering on the of. All listeners than local music & # x27 ; s uniqueness in results ) it, rural dwellers listen more! Cons of globalization for music all over the past decade, the conversation could longer. Can make all the lessons in your inbox every month for music all over the decade

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